LEADING NORDIC BANK SEB SECURES BRAND COLOUR WITH CAPQ
5 November 2015
Earlier this year, the leading Nordic bank, Skandinaviska Enskilda Banken (SEB), launched a collaboration with CAPQ. The goal was to secure the bank’s brand colour, the distinguished SEB green, using the Colour Management system. By defining the colour and clarifying colour tolerance areas, SEB has been able to simplify their colour communication both internally and externally.
SEB has gained an increased understanding about colour, colour theory, colour differences, and different colour systems used within the organisation, as well as with external partners and suppliers. The partnership with CAPQ helps SEB reinforce its corporate identity and ensure that their particular green colour will be correctly reproduced throughout the brand’s wide range of applications.